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Professional Experience

Prompt Engineer

Working as a Freelancer for Outlier AI, OneForma, and Alignerr

August 2024 - Present

Achievements

  • Created rigorous and creative prompts to train Google's next-gen Image and Audio understanding models, which also helped refine existing Gemini capabilities.
  • Implemented RLHF best practices to rate and review 900+ responses of the models based on factual accuracy, System Instructions adherence, and overall helpfulness.
  • Performed thorough evaluations on more than 300 human-generated prompts to ensure that they aligned with the predefined guidelines, helping the client achieve a 15% improvement in their model's output consistency.
  • Collaborated with a team of reviewers to fine-tune data processing pipelines, achieving a 20% reduction in processing time and improving overall system efficiency.

Tools Used:

Claude 3.7 Sonnet Gemini ChatGPT 4o Llama 3.3

Skills:

Technical Skills: Chain-of-thought prompting, RLHF (Reinforcement learning from human feedback), Few-shot learning.
Soft Skills: Strong attention to detail, Creative thinking, Adaptability.

Marketing Analyst

Working as Freelancer

July 2024 - Present

Achievements

  • Drafted 3 Business Requirement Documents (BRDs) with research objectives, roles & responsibilities, limitations, and dependencies in a simplified manner, occasioning on-time completion of the projects with the required objectives met.
  • Carried out detailed market research for 3 clients, including examining more than 10 competitors along with identifying their top-performing campaigns, and suggested my findings to clients to design new and innovative ad campaigns.
  • Collected, cleaned, processed, and analyzed 500,000+ data points from client sources, including previous marketing campaign reports, which empowered me to identify key trends and areas for improvement.
  • Performed SEO audits for 5 websites by identifying technical issues, content gaps, and backlink opportunities. This has helped improve the organic traffic of the websites by an average of 30% within 2 months.

Tools Used:

Excel Power BI SEMrush Screaming Frog MySQL

Skills:

Technical Skills: Market Research, Campaign Data Analysis, Business Documentation, SEO Audit.
Soft Skills: Stakeholder Management, Time Management, Pattern Recognition.

Search Engine Optimization Specialist

Yellafin Pvt. Ltd.

May 2022 - May 2024

Achievements

  • Created 7,200+ high-quality backlinks on more than 500 trusted websites, improving off-page SEO for nearly 150 clients from diverse sectors and resulting in a 70% client retention rate.
  • Formulated and optimized website content for more than 15 websites to improve search engine rankings, credibility, and topical authority.
  • Developed and executed long-form content writing strategies, reaching a target of 20+ blogs monthly, which helped achieve around a 40% increase in informational keyword rankings.
  • Led a content writing team to work on the company's website content, keyword research, and competitive analysis from the ground up, successfully launching the site and resulting in a 116% increase in organic traffic within the first six months.

Tools Used:

Google Sheets Google Keyword Planner Microsoft Office Suite WordPress Notion

Skills:

Technical Skills: Keyword Research, Competitor Analysis, Technical SEO Audits, Off-Page SEO & Link Building, Content Management Systems (CMS), Web Content Optimization.
Soft Skills: Problem-Solving, Leadership & Team Management, Effective Communication, Strategic Thinking.

Additional Information

Highest Education

Bachelor of Engineering
Sir M Visvesvaraya Institute of Technology
2016-2020

Multilingual Proficiency

Languages
  • English (UK, US, and India) - Proficient
  • Hindi - Native

Notable Expertise

Technical Skills:
Copywriting, Technical Writing, HTML & CSS (basic), Python (basic), Agile Project Management, Business Requirements Gathering.
Applications:
Google Search Console, Google Analytics (GA4), Jupyter Notebook, Jira.

Certifications

Digital Marketing

  • The Fundamentals of Digital Marketing (Google)
  • Advanced Google Analytics (Google)

Data Analysis

  • SQL for Data Science (Great Learning)
  • Data Science with Python (Simplilearn)

Business Analysis

  • Business Analysis Foundations (LinkedIn)
  • Agile Scrum Master (Simplilearn)
  • Business Analytics with Excel (Simplilearn)