I'm a problem solver
who uses analytical
thinking to unlock business potential.
Turning Data Into Stories & Complexity Into Clarity.
My journey has had quite a lot of milestones. Started my career as an SEO specialist, where I learnt the art of keyword research, tweaking content based on the objective, and ultimately driving organic growth, be it in terms of traffic or just blatant conversions. Later, I started working in the role of an analyst, where I translated the language of website metrics and market forces into the language of user demands, which helped me make those efficient strategies.
And with AI everywhere, I have honed the skills of prompt creation, model fine-tuning, and RLFH (Reinforcement Learning from Human Feedback) to adapt to the role of an AI prompt engineer. It seems like my skills are a rare amalgamation of analytical prowess, storytelling ability, and improving AI outputs. This unique combination allows me to bridge technical complexities with practical business applications, creating solutions that are both innovative and accessible.
My key areas of expertise.
With over 3 years of experience spanning multiple roles, I've developed a diverse skill set that helps me tackle diverse business challenges from various angles.
Digital Marketing
I transform brands through unique omnichannel strategies that deliver higher ROI. This is usually achieved through effective SEO/PPC campaigns, along with assistance from platforms like Google Analytics 4, Meta Business Suite, and Search Console.
Business Analysis
I like to fill the gap between business objectives and technical implementation, preferably using Agile methodologies, including Scrum and Kanban, which further helps me deliver solutions that address organizational needs effectively.
Data Analysis
Being an analyst, I try to extract meaningful and actionable findings from large and complex datasets using statistical analysis and forecasting, deploying tools like MySQL, Excel, Power BI, and Python, thus answering stakeholders’ concerns over specific issues.
Prompt Engineering
I specialize in writing instructions that unlock the true potential of large language models, including Gemini, Llama, and GPT-4, where the main approach is based on methods like chain-of-thought prompting, RLHF, and few-shot learning.
Latest Work Experience.
I write creative prompts for next-generation AI systems, which help in building image and audio understanding capabilities of most used AI models including Google's. My work has elevated gen AI models' output consistency by 15%, primarily due to the rigorous evaluation and rating of 900+ responses generated by them.
As an analyst, I have done the obvious, and found actionable insights through comprehensive market research and data analysis, along with the non-obvious, improved campaign performance by 20% on average. The path to it was processing 500,000 data points and examining competitors to identify growth opportunities.
Being in the shoes of an SEO Content Specialist, I have created and applied SEO strategies that resulted in 116% organic traffic growth for the official website within the first 6 months of launching. This includes technical improvements, building quality backlinks on trusted websites, and copywriting that caters to the intent and interest of readers.